Public Relations & Advertising
- Why do I need public relations?
- How is public relations and advertising different?
- How can I build my public image through media relations?
- How can I build my public image through special events?
- How can I build my public image through trade shows?
- How can I sustain my public relations efforts?
- How can I use advertising?
How do you gain awareness and favour in the eyes of your target customers? How do you ensure that they remember you when they need a product like yours?
Public relations allow companies to connect with the community and build goodwill for their businesses. It can put your company in a favorable position to enter new markets. Most importantly, it helps you gain credibility in the eyes of decision makers.
Advertising helps you to get your message out to consumers and spell out the benefits they will receive from using your products and services.
In this module, you will learn how to use public relations and advertising to gain consumer approval and attention.