RedMart: Supermarket Innovation

RedMart’s VP of Marketing, Todd Kurie spoke at Ogilvy Singapore’s Disrupt or Be Disrupted conference. RedMart is an online grocery marketplace in Singapore, initially financed by Eduardo Savarin who partnered Mark Zuckerberg in the early days of Facebook. Todd explained that RedMart was designed to be disruptive and the challenge for them is how to extend that culture throughout the organisation as it scales.

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