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Will Middle-Class Growth Change Marketing Behaviour?

Kent Wertime, Co-CEO Ogilvy APAC, spoke to Campaign Asia-Pacific about how the rapid growth of middle class consumers has profoundly reshaped parts of the world. 

He stresses that we need to know more now than ever before to be able to identify new growth opportunities – not just demographics, but pyschographic changes, attitudinal shifts, sub cultures and social scraping.

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